The Advertising Standards Authority

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What is the Advertising Standards Authority? The ASA is the watchdog organization responsible for making sure all advertisements are ‘legal, decent; honest and truthful’. It has the authority to demand that an offending advertisement is changed or dropped altogether. It can’t get you your money back, but if there has been an infringement of the […]

Getting the Best Out Of Your Advert

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Hard though it is to believe, there is a rule that all advertisements must be ‘decent, honest and truthful’. The Best Advertising Agencies in the UK It so happens that Guinness is good for you, but if the firm couldn’t prove it, there would have to be one hell of a lot of pasting-over of […]